WHAT IT IS
Understand the territory.
Coaching is a structured process for working with goals, choices, behaviour and direction. Its scope differs from psychotherapy and medical or psychological assessment.
WITHIN / COACHING
Move from insight to action.
Coaching is most useful when clarity becomes behaviour rather than another idea.
WHO IT CAN SERVE
Start from the person, not the label.
Coaching can serve people who want to clarify direction, make decisions, change behaviour or create accountability around a chosen goal.
THE ORIGIN APPROACH
Useful enough to practise.
ORIGIN coaching language stays concrete: what is happening, what matters, what is within your control and what is the next useful action.